Hello everyone, welcome back to CybercityHelp. In today’s article, we are going to talk about Google Ad Exchange, also known as (Google Adx) in short. This is something which is mostly used large businesses, companies, entrepreneurs etc. Why?? You will get to know everything below, infact, after reading this article, you will also start using Google Adx, now let’s get started.
So in our today’s article, we will clearly understand what Google Ad Exchange is, why you should use it, what eligibility criteria are required, how you can get Google Adx account even if you don’t meet the criteria, and what things you should avoid while getting access to Ad Exchange. So please read carefully because it’s very important article for your business and long term goal.
What is Google Ad Exchange (Google Adx)?
Google Ad Exchange or Google Adx is a platform, build for both advertisers and publishers where they can buy and sell their digital ad inventory through programmatic advertisement. In simple words, this platform helps the advertisers and publishers to directly choose their ad inventory to display their ads without using any ad network or ad mediation.
Why Should You Use Google Adx?
Because there are multiple features and benefits you are going to get which usually you don’t get anywhere in any other platform. Here by using Google Adx, you can earn more and more money as compared to what ad network like Adsense, Ezoic provides.
For example, these are the features you get upon using Google Adx:
1. Real-Time Bidding
Google Adx enables real-time bidding, where advertisers bid for ad impressions as they become available, allowing for efficient and dynamic pricing.
2. Premium Advertisers
Google Adx attracts high-quality advertisers, potentially leading to better ad rates and revenue for publishers.
3. Fixed CPM and CPC Rates
The auction-based nature of Ad Exchange gives you the opportunity to set a fix CPC and CPM rates for the Ad Inventory you show from advertisers. And this increases competition for ad space, driving up demand and potentially increasing revenue for publishers.
4. Advanced Targeting
Google Adx allows advertisers to target specific audiences based on demographics, interests, and behaviors, resulting in more relevant ads for users.
5. Automation
Programmatic buying and selling streamline the ad transaction process, which results in manual effort and increasing efficiency.
What’s the Eligibility Criteria to Get a Google Adx Account?
Since Google Adx is providing lots of premium features which generally ad network doesn’t provide. It means, Google Ad Exchange is not for all people. Google provides Google Ad Exchange to those who satisfy their criteria.
According to Google you must have the following criteria:
- You should have an active Google Adsense account with atleast one approved domain.
- You should have an active Google Ad Manager account (GAM Account).
- Your site or app should be free from any kind of policy violations.
- You should have minimum five million page views in the last 30 days in your app or website.
- Your App or Website should complaint with Google Adsense program policies and Google Ad Manager partner guidelines.
If you’re complying with all above points, then while creating your Google Ad Manager account, Google will provide you Ad Exchange feature by default.
Important Note: Although, Google has not mentioned this criteria anywhere, but according to the industries or Google certified partners (GCPPs), Google need this much requirements.
How to Get Google Adx account if I’m not satisfying the above Criteria?
Don’t worry, you still have a chance to get a Google Ad Exchange account. Now all you need to do is to create your Google Ad Manager account, and then you can apply for Google Multiple Customer Management (MCM) Program.
Note that, according to Google MCM program, you will get a Google Adx Child publisher account, which you will be getting from parent publisher who has already satisfied all above criteria. So basically, you will have to manually contact the companies or Google certified partners (GCPP) to get a Google Ad Exchange Child publisher account.
If you want to see the Google Certified Partner (GCPP) list, then you can check this list via this URL: Google Certified Partners List
Should You Buy Ad Exchange Account from Anyone?
It’s strongly advised that, you should not buy or sell Google Ad Exchange accounts from any third parties. Google closely monitors account ownership and access. Obtaining an Ad Exchange account through unauthorized means can lead to suspension of the account, loss of revenue, and even legal consequences.
Another thing is that, your money can be stolen by your fraudsters who promise you to provide Google Adx Account after payment. So never ever buy Google Adx account with any third parties.
Always, apply for Google MCM program. Even they don’t charge any money. If you are elegible according to their criterias, then you will definitely get the account very easily without any money, it’s free ofcourse.
Alright, so this was the complete explanation of Google Ad Exchange (Google Adx). We discussed everything about Google Adx what we think was necessary to discuss. So we hope this article was useful for you and helped you understand how Google Ad Exchange works.
In case if you are still unsure about any part or have any doubts regarding Google Adx, then you can freely ask your questions in the comment section. We will try to answer your questions as soon as possible.
So stay connected, and that’s all for today’s article. Thank you so much for reading this article till the end! Best of luck for your Google ADX!!
“So keep learning, keep growing!”
