Have you ever thought how SEO Experts rank a new website within a given timeline? Haven’t you thought how webmasters become successful in ranking their website? If you’re the one who think like above, then you’ll be the next successful webmaster or SEO expert. How I’m saying this? See, we’re going to revel a secret which all SEO experts or webmasters use but never talk about that. The secret is Google Trends, yes you heard right..
So In this today’s article, we’ll talk about each and every points of Google Trends, we’ll explain what Google Trends it is, what it is used for, how to use this tool for SEO, how to use this tool for keyword research and in last, how to get started with it. By the end of this article, you will have proper knowledge of Google Trends, and you will be able to extract benefit from it and can grow faster like other SEO experts or succesful webmasters. Make sure to read this article till end to understand each and every points of Google Trends!
What is Google Trends?
Google Trends is a tool that allows every kind of peoples to understand how frequently specific search terms, topics, or phrases have been entered into Google’s search engine over a specific period of time. It provides data like top search queries, geographical distribution, and related search terms. This tool offers its data in the form of visual representations such as graphs and maps to make it easier to understand the data.
What is Google Trends used for?
Most of the peoples including companies also use Google Trends for different kind of purposes, such as:
1. Market Research
As already told, that not only peoples use Google Trends but also Companies use this to identify market demands, consumer interests, and trends over time. This helps their businesses to understand their target audience better and tailor their products or services accordingly.
2. SEO and Content Strategy
The second category of people is SEO Experts or Content Creators. They also use Google Trends to find out which topics and keywords are trending. And according to the most search topics, they usually create contents that resonates with current interests and attracts more traffic.
3. News and Journalism
The third category of peoples are Journalists. They also use Google Trends to track the popularity of news stories, see what topics are gaining traction, and report on trending issues. And they post most of articles based on the current realtime searches for better reach and audience.
4. Academic Research
The forth category of peoples comes under Research. Some researchers also use Google Trends tool to analyze trends in public interest, behavior, and other phenomena, using the data for sociological or economic studies.
5. Business Strategy
And the last category is Business. Most of the current businesses use this tool to plan product launches, marketing strategies, and promotional campaigns based on the seasonal and geographical trends identified through Google Trends.
I have just divided peoples in only five categories, but this is not end, there are still so many categories can be made as other categories peoples also use but can’t add all those categories in the same article.
How to use Google Trends for Search Engine Optimization (SEO)?
We can use Google Trends in lots of ways by which we can use this tool for our Search Engine Optimization, such as:
1. Identify Trending Keywords
Google Trends can be usefull to identify trending keywords by manually typing them in the “Explore” Section in the Google Trends. In the explore section, we get to know how much active searches are made in our selected specific query. By doing this we can see how their popularity has changed over time. This helps in selecting keywords that are currently gaining interest.
2. Seasonal Trends
Google Trends tool also helpful to Analyze keywords for seasonal trends to optimize content for peak times. For example, if you run an e-commerce store, knowing when certain products trend can help you prepare and market them at the right time. For example, you can sell colours and clothes when Holi festival comes.
3. Geographical Targeting
Google Trends tool is useful to target specific audience from a specific country or location. It has a filter feature which allows us to filter searches in a specific country. This feature is used to see where search terms are most popular. This feature can be usefull if you want to target specific country audience like United States, United Kingdom or Canada etc.
4. Content Ideas
Google Trends also has a Content Ideas feature which allows us to Discover new content ideas by looking at related queries and trending topics. This helps the content creators in creating relevant and engaging content that attracts more visitors.
5. Compare Keywords
And last Google Trends has Compare Keyword feature as well, which tell us how much competition is there in a specific keyword which we are targeting. This Compare Keyword feature is used to compare multiple keywords to determine which ones are more popular. This can guide us keyword strategy, ensuring us focus on terms with higher search interest.
How to use Google Trends for Keywords Research?
There are so many ways by which most of the peoples use Google Trends for their keywords research, for example:
1. Search Volume Trends
Most of the content creators use Google Trends to understand how much search volumes are made in their specific keywords which they are targeting. If we write our keyword on Google Trends “Explore” section, we will get to know how much competition are there in the keywords, how much searches are made by the peoples etc.
2. Related Queries
Google Trends also help us to get related queries regarding our keyword which we are targeting. It gives us idea to make more contents related to our keyword. Fo example, if you’re targeting SEO keyword in the Google trends, it will give you more queries related to your SEO keyword like, “how SEO can be affected by 301 redirects” or “how conical tags help in indexing pages in Google Search Engine” etc.
3. Rising Trends
Rising Trends is very useful feature in Google Trends. Here “Rising” queries are keywords that have recently seen a significant increase in search volume. These can be new opportunities to capture traffic. So we can know which keywords are rising through Google Trends.
4. Category Insights
Google Trends has Category Insights feature too which help us to Filter trends by specific categories related to our industry. This narrows down the data to more relevant keywords, making our research more targeted.
How to get started with Google Trends?
Getting started with Google Trends is pretty straightforward. You don’t need anything except a active Google account. Just follow our steps how you do:
1. Visit Google Trends Website
The first step is to visit the official Google Trends website. You can either search on the Google and open it by yourself or you can type trends.google.com directly to your web browser.
2. Go to Trending Now Section
After entering the official Google Trends website, the homepage might display “Trending now” section. This Trending now section show what people are searching for a lot lately. You can click on a story to see related articles or trending queries for more context.
3. Check and Explore Features
Make sure to use features like “Compare” to look at multiple terms simultaneously, and “Trending Searches” to see current hot topics. Explore the “Year in Search” for an overview of the most popular searches annually.
4. Choose your search terms
If Google Trends suggests a relevant topic, you can click on that to explore data for that broader category. Otherwise, you can use your own search term which might be a specific phrase or keyword. But it is not mandatory to do, this is optional, either you can do this as experiment or leave it too.
5. Analyze Data
Once you have your search term or topic selected, Google Trends will display various data points like you can check for “Interest over time” graph to understand how search volume changes. The “Interest by region” map shows geographical distribution. Analyze related queries for additional insights and so on.
6. Customize Searches
You can also apply filters to narrow down your search by time range, geographical location, categories, and search types like web, image, news, shopping, YouTube etc.
Conclusion
So Google Trends is the one stop solution for everyone wether you’re normal people, content creator, SEO expert, or even a company. In summary, Google Trends is a tool that analyzes the popularity of search terms, topics, and phrases entered into Google’s search engine. The tool helps identify trending keywords, analyze seasonal trends, target specific regions, generate content ideas, and compare keyword popularity to inform decision-making and optimize strategies.
We hope now you may have understood each and everything about Google Trends, we have tried our best to explain each and every important points about Google Trends. If you’re interested to read more about other google products, then you can either check out our “Google Products” category from top header menu or from the category list. Thanks for reading till here. Hope you get your desired keywords ideas and help from the Google Trends and if you still have any queries regarding Google Trends, make sure to drop your comments in the comment section, we’ll be happy to reply your each question regarding Google Trends.
1 Comment
Very nice