What is Google Ad Exchange (Google Adx)? Why publishers should use Google Ad Exchange?

What is Google Ad Exchange? What is Google Adx? Why should I use Google Adx account? What’s the benefits of Google Adx account? What’s the elegibility criteria for Google Adx Account? How to get Google Adx account? Should I buy a Google Adx account with anyone?

So my dear visitors, I’m sure you must be tensed from using Ad Network such as Google Adsense. You must be having problems with the low CPC and CPM rates? Don’t worry my dear visitors, today we have come here with a great platform which will end your all tensions and headache. Here today we’re sharing a best platform by which you will earn more and more. We will answer all above queries about Google Ad Exchange account, which is mentioned in the beginning of the article. So read this article till end very carefully if you want to increase your earnings.

What is Google Ad Exchange (Google Adx)?

Google Ad Exchange or Google Adx is a platform, build for both advertisers and publishers where they can buy and sell their digital ad inventory through programmatic advertisement. In simple words, this platform helps the advertisers and publishers to directly choose their ad inventory to display their ads without using any ad network or ad mediation.

Why Should I Use Google Ad Exchange (Google Adx)?

Because there are so many features and benefits are available which ad network generally doesn’t provide. Here by using Google Adx, you can earn more and more as compared to Ad networks. Some most common features are:

1. Real-Time Bidding

Google Adx enables real-time bidding, where advertisers bid for ad impressions as they become available, allowing for efficient and dynamic pricing.

2. Premium Advertisers

Google Adx attracts high-quality advertisers, potentially leading to better ad rates and revenue for publishers.

3. Fixed CPM and CPC Rates

The auction-based nature of Ad Exchange gives you the opportunity to set a fix CPC and CPM rates for the Ad Inventory you show from advertisers. And this increases competition for ad space, driving up demand and potentially increasing revenue for publishers.

4. Advanced Targeting

Google Adx allows advertisers to target specific audiences based on demographics, interests, and behaviors, resulting in more relevant ads for users.

5. Automation

Programmatic buying and selling streamline the ad transaction process, reducing manual effort and increasing efficiency.

What’s the Elegibility Criteria to Get a Google Ad Exchange (Google Adx) Account?

Since Google Adx is providing lots of premium features which generally ad network doesn’t provide. It means, Google Ad Exchange is not for all peoples. Google provides Google Ad Exchange to those who satisfy this cretoria. According to Google you must have the following:

1. You should have an active Google Adsense account with atleast one approved domain.

2. You should have an active Google Ad Manager account (GAM Account).

If you don’t know how to create a Google Ad Manager Account, then Click Here.

3. Your site or app should be free from any kind of policy violations.

4. You should have minimum five million page in your app or website.

5. Your App or Website should complaint with Google Adsense Program Policies and Google Ad Manager Partner guidelines.

If you’re complying with all above points, then while creating your Google Ad Manager account, Google will provide you Ad Exchange feature by default.

Note: Although, Google doesn’t mention this cretoria anywhere, but according to the industries or Google certified partners, Google need this much requirements.

How can I Get a Google Ad Exchange Account if I’m not satisfying the above criteria?

Don’t worry, you still have a chance to get a Google Ad Exchange account. Now all you need to do is to create your Google Ad Manager account, and then you can apply for Google Multiple Customer Management (MCM) Program. Note that, according to Google MCM program, you will get a Google Adx Child publisher account, which the parent publisher will provide you. You will have to manually contact the companies or Google certified partners to get a Google ad Exchange Child publisher account.

If you wanna see the Google Certified Partner list, then Click Here to check out the list.

Should I Buy an Ad Exchange Account from Anyone?

It’s strongly advised you to not buy or sell Google Ad Exchange accounts from any third parties. Google closely monitors account ownership and access. Obtaining an Ad Exchange account through unauthorized means can lead to suspension of the account, loss of revenue, and even legal consequences. Another this is that, your money can be stolen by your fraudsters who promise you to provide Google Adx Account after payment. So never ever buy Google Adx account with any third parties. Always, apply for Google MCM program. Even they don’t charge any money. If you would be elegible according to them, you will get the account very easily without any money.

So I’ve explained everything about Google Ad Exchange account. If you have any questions regarding this Google Adx, kindly feel free to drop your comments in the comments section. Also if you need an article on top 5 best Google Ad Exchange Child publisher account providers, kindly below, we’ll come with a dedicated article too. Thanks for reading till here!